Bethesda, Maryland-based Marriott International is launching a brand that will cater to “bleisure” travelers — those who combine business trips with vacation time, a niche of traveler that has expanded since the pandemic began.
Apartments by Marriott Bonvoy will also appeal to younger travelers’ desire for more accommodation options, Marriott said.
Marriott’s brands already include Marriott Executive Apartments in Asia, Europe, the Middle East, Africa and Latin America.
Apartments by Marriott Bonvoy will focus on the U.S. and Canadian markets. It will differ from its other extended stay brands by not having on-site food and beverage services, meeting spaces or retail.
In addition to living rooms, bedrooms and full kitchens, the apartments will have in-unit washers and dryers. The properties will be positioned in the upscale and luxury segments.
Marriott operates 8,200 hotels under 30 existing brands. It opened 77 new hotels last quarter, and ended the quarter with more than 1,000 hotels under construction.
