Thanks to Cookie Monster, Apple’s latest ad for the iPhone 6s is quite the treat.

The ad — a montage of “outtakes”— features the Sesame Street character in the kitchen baking cookies, relying on mobile assistant Siri for a bit of help with the task.

The ad features the grumbly voice one-liners you’d expect, like “Me gonna give you a cookie Siri,” and other zingers that will leave in crumbles.

Apple posted the ad on YouTube on Thursday and has amassed more than a million views as of Saturday evening.

The featurette was a spoof blooper reel of Apple’s iPhone 6s Timer ad, which generated more than 9 million views since it was published March 16.