As you have probably noticed, the background of ARLnow.com is different today.

The new background is part of a site-wide promotion for Ballston Green, a new luxury townhome community near Ballston. The new background will be in place for the rest of the week, after which time we’ll revert to the old background.

ARLnow.com might host similar marketing campaigns in the future, but we wanted to give readers a heads up on this one to answer any questions the changes might have prompted.

Like the current campaign, we’ll make sure the backgrounds used for future promotions are attractive and relatively unobtrusive.