WASHINGTON — Many photos of dogs go viral online, but one adoption agency hopes professional quality photos will make the pups even more appealing to potential adopters.

Instead of snapping photos of dogs in their shelter pens, the Humane Society of Utah’s social-media coordinator Guinnevere Shuster decided to portray the animals in the popular photo booth format.

“I was hoping that it would help change people’s options and perceptions of shelter dogs. Showing off the individual personalities of the dogs, instead of the sad ‘behind bars’ images that have become associated with shelter animals,” she told TIME.

The agency says using social media has spurred a record-breaking number of adoptions, placing over 10,000 animals in homes in 2014. The group says the doggie photo booth campaign is set to break the record, just four months into 2015.

The images are being shared on the Humane Society of Utah’s Facebook and Instagram pages.