Camp, a New York-based retailer and experiential venue for families, is opening an 11,000-square-foot venue at Tysons Corner Center in Virginia.
Camp, with locations in eight cities, calls its venues part toy store, part party venue and part immersive theater. Its stores’ signature Magic Doors, a large pivoting wall, guides interactive family experiences that change seasonally.
The retailer’s first family experience at Tysons Corner Center in early December is called La Familia Madrigal, based on the Disney movie Encanto, an hourlong event that includes magic shows. The 5,000-square-foot experience is in collaboration with Disney, and includes singalong to songs from the movie.
Camp also has Camp Canteen, selling toys, clothing, and books, and has a slime creation station called The Schmutz Bar. The Tysons location also has performance space for live events, and two party rooms for birthdays.
Launched in 2018, Camp’s other locations are in Atlanta, California, Chicago, Connecticut, Massachusetts, New York and Texas.
Camp is located on the first level at Tysons Corner Center, next to the H&M store.