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DC plans advertising blitz to lure tourists back to the city. It isn’t waiting for the pandemic to end.

The pandemic may still be raging, but the District’s tourism and events boosters will soon launch a new advertising campaign aimed at luring visitors back to D.C. over the coming months.

Events D.C. and Destination D.C. are now soliciting proposals from ad agencies to design the marketing blitz, budgeting $400,000 for the campaign. The new effort would launch sometime this spring and could include print, digital and TV advertising, according to the request for proposals released last week.

While the new campaign will market D.C. as an attractive destination in the future, once there’s widespread vaccination against Covid-19, the RFP also stipulates that firms should consider ways to draw in tourists sooner — at “every phase of Covid opening and recovery.” That should include “lower-funnel, conversion-driving, bolster-the-economy-right-now advertising creative that differentiates D.C. in the marketplace,” a particularly important factor as the city’s hospitality industry…

Read the full story from the Washington Business Journal.

Sonic Drive-In to open its first restaurant in Northern Virginia’s I-95 corridor

Fast-food chain Sonic Drive-In has filed plans to build a new restaurant in Prince William County, its first outpost along the Interstate 95 corridor in Northern Virginia. The 1,400-square-foot restaurant, with two drive-thru lanes, 12 pull-up ordering stalls and a dining patio, will be located at 4115 Talon Drive in Dumfries, part of the Barracks Row at Quantico commercial development less than a mile northwest of the I-95 interchange at state Route 234. The location “will constitute a flagship Sonic design that will serve as a benchmark for future restaurant drive-thru development,” according to a written narrative accompanying the application, filed by Noah Klein of Venable LLP.
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