Share Now, the car-sharing service formerly known as Car2Go, said Wednesday it will exit the North American market early next year.

Starting Feb. 29, Share Now and shareholders Daimler AG and The BMW Group will no longer offer service in North America, as well as London, Brussels and Florence in Europe. It will instead focus its efforts on its remaining 18 European cities that “show the clearest potential for profitable growth and mobility innovation.”

“The decision to close North America was made based on two extremely complicated realities,” the company said in its announcement. “The first being the volatile state of the global mobility landscape, and the second being the rising infrastructure complexities facing North American transportation today — such as a rapidly evolving competitive mobility landscape, the lack of necessary infrastructure to support new technology (including electric vehicle car share) and rising operating costs.”

Car2Go, with its tiny white and…