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What are the challenges of driverless cars?

Q: How realistic is it that the general public will be using driverless cars in the near future?

A: The hype surrounding autonomous vehicles has been growing as just about every car manufacturer and many high-tech firms race to be the first to market.

The rewards — both financially and in saving human lives — are clear. Traffic accidents create billions of dollars of damage and over 40,000 traffic related fatalities every year.

Autonomous Car Levels

There are currently five defined levels of autonomous vehicles according to the National Highway Traffic Safety Administration:

  • Level 0 — No Automation; fully human controlled
  • Level 1 — Driver Assistance; adaptive cruise control, basic steering assistance
  • Level 2 — Partial Autonomy; simultaneous control of steering, acceleration and braking, but still requires active participation of human driver
  • Level 3 — Conditional Autonomy; the vehicle can drive itself in the proper conditions, but a driver must be available to take over at any moment
  • Level 4 — Highly Autonomous; very little need for human intervention, but generally in limited “geofenced” environments
  • Level 5 — Fully Autonomous; able to perform like a human driver in every scenario or environment

The first real “autonomous” cruise control was introduced in 1995 (level 1), while most of today’s new cars incorporate technology that would be considered level 2.

Most of the test vehicles that you may see on public streets are level 3 prototypes, which is why there’s always someone behind the wheel.

Google has actually been testing level 4 vehicles in Phoenix since last October, where there is no one behind the steering wheel but it’s limited as to where it can drive.

Transition Challenges

The technology continues to evolve but we’re a long way from the utopian world where all vehicles are self-driving.

We have to develop the regulations, insurance models, liabilities and even moral guidelines for technology that never existed before.

Even if traffic fatalities are cut in half by autonomous vehicles, the moral outrage over a single death at the hands of a machine will exist.

Integration with human drivers will be another challenge, as these ultracautious automated vehicles and aggressive human drivers will have to figure out how to get along.

I experienced this first hand this year at CES as I rode in a level 3 vehicle on the streets of Las Vegas. I equated the experience to having my grandmother driving me around as the vehicle waited to turn right at a crosswalk causing the human driver behind us to lay into his horn.

The vehicle also slowed down every time it perceived an adjacent car was drifting toward our lane.

The First Fatality

The recent Uber autonomous vehicle involved fatality, which is considered the first of its kind, raises lots of questions. Radar and lidar technology is supposed to be able to detect obstructions in the dark far better than the human eye, but it didn’t seem to work in this situation.

The question remains as to whether a human driver would have been able to avoid this accident but autonomous vehicles are going to have to perform at nearly perfect levels in order for them to become mainstream.

The US lags other countries in social media restrictions for kids, but a reform push is growing

Amy Neville describes Kristin Bride as her “soulmate.” But the day that forged their bond — June 23, 2020 — was the worst of each of their lives. Both Bride and Neville lost their teen sons that day. Their kids lived a thousand miles apart and never met, but they both died from harms related to their social media use. When the two mothers met, early in their advocacy work to protect other kids, Bride said she had felt “totally alone.” But they have since seen the online child safety movement blossom, with scores of other parents who lost kids pursuing stronger social media safeguards and legislation to protect children online. With that momentum, advocates say the tide seems to be turning. A pair of landmark jury verdicts this year showed a way forward for holding tech companies accountable. And while the U.S. is nowhere near embracing social media bans for children like those seen from Australia to Indonesia, a push for regulation is simmering again in Congress.
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