In the new year, hotel loyalty programs will continue to evolve to attract new customers and meet guests’ demands. From major mergers to new loyalty perks and redemption options, major hotel rewards programs are becoming increasingly guest-friendly. Read on to discover top hotel loyalty program changes on the horizon for 2018.

[See: The Best Travel Rewards Programs for 2017-18.]

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4 Hotel Loyalty Program Changes to Watch in 2018 originally appeared on usnews.com