VATICAN CITY (AP) — God’s love may be free, but the Vatican says it has a copyright on the pope.

Unnerved by the proliferation of papal-themed T-shirts, snow globes and tea towels around the world, the Vatican has warned it intends to “protect” the image of Pope Francis and “stop situations of illegality that may be discovered.” It also wants to protect the crossed keys emblem of the Holy See.

The threat of enforcement marks a sea change for a church that for some 2,000 years has seen popes venerated on all manner of flags, banners and medals. But the popularity of Francis and the ease with which his image can be copied in the internet age has spawned a flood of papal trinkets, causing the Holy See to worry that they are losing control of his image.