Scroll through the replies on the Wendys Co (ticker: WEN) Twitter feed and you’ll find a plethora of brassy retorts to users. But one Twitter user had trouble taking what he was dishing out.
The user with the Twitter handle @NHride questioned the nature of Wendy’s frozen beef after the company tweeted a seemingly unsuspecting pun: “Our beef is way too cool to ever be frozen.”
Our beef is way too cool to ever be frozen. pic.twitter.com/QuXECJtlq5
— Wendy’s (@Wendys)
@NHride tweeted, “your beef is frozen and we all know it. Y’all know we laugh at your slogan ‘fresh, never frozen’ right? Like you’re really a joke.”
@Wendys your beef is frozen and we all know it. Y’all know we laugh at your slogan “fresh, never frozen” right? Like you’re really a joke.
— Thuggy-D (@NHride)
But oh, how the conversation did not end there. The real kicker came from Wendy’s retort when @NHride brought up McDonald’s Corp. (MCD): “@NHride You don’t have to bring them into this just because you forgot refrigerators existed for a second there.” @NHride’s Twitter account and Wendy’s tweets were seemingly deleted at one point, according to AdWeek, though they were back up as of Wednesday morning.
if you’re having a bad day today, just remember that you didn’t get dragged by a fast food company on twitter pic.twitter.com/gUSuHwZLQR
— ?R?X@MAGFEST (@Fraxtil)
The company eventually acknowledged that it can’t promise never-frozen beef in Hawaii restaurants, though the state was never mentioned in its original tweet.
Cultivating a brand voice on social media is an art that can lead to controversy — think Cinnabon’s recent Carrie Fisher debacle or Cheerios’ (GIS) Prince tweet. So far, though, it doesn’t look like Wendy’s wants to hold back the sass anytime soon:
>@N_Reegz Nolan WHY do you ask such terrible questions
— Wendy’s (@Wendys)
@sappgulf Tobey Maguire
— Wendy’s (@Wendys)
@CarelessClaymor Sit down
— Wendy’s (@Wendys)
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Wendys Co (WEN) Gets Sassy With Twitter Users originally appeared on usnews.com