Just a few weeks after its release, it may (gasp) be peak ” Pokemon Go“: Nintendo‘s shares sank following a statement from the company pointing out the minimal effect the game would have on Nintendo’s bottom line, reports The Verge.
See, Nintendo owns just a third of The Pokemon Co., and it’s already included the game and its Pokemon Go Plus smartwatch offshoot in its current outlook. The game itself is a project from both The Pokemon Co. and Niantic Labs.
To say the least, this “secret” didn’t make investors happy. It made Nintendo’s stock slip as much as 17 percent Monday and trading at about $29.
The Pokemon Go phenomenon has been running on nostalgia-driven hype — nothing to snuff at, the game has reportedly been downloaded more than 75 million times worldwide — and had been impressing investors, boosting the company’s market value and stock price shortly after its return.
This isn’t to say everyone has been thrilled with its release. It’s upset people at Washington memorials and even earned the ire of pop star Rihanna, reports USA Today, who asked fans to not catch Pokemon at a recent concert (though the name “Disturbia” does have a Pokemon-esque ring to it). A Pokemon complaint also was made by a fan at a recent Beyonce concert near Paris, according to Billboard.
6 Easy Ways to Save on Video Games
The 10 Best Ways to Buy Tech Stocks
More from U.S. News
6 Easy Ways to Save on Video Games
The 10 Best Ways to Buy Tech Stocks
Is This Peak Pokemon Go? For Investors, Yes originally appeared on usnews.com