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Zillow buying Trulia to make real estate titan

MAE ANDERSON
AP Technology Writer

NEW YORK (AP) — Real estate website operator Zillow is buying rival Trulia in a $3.5 billion deal that would make the biggest player in the online real estate market.

Zillow would also become the king of real estate listings available on smartphones.

“It’s a very sound business move by Zillow, they wiped out their closest competitor,” said Benchmark analyst Daniel Kurnos. According to Benchmark estimates Zillow and Trulia are No. 1 and 2 in the online real estate market, followed by No. 3 Move Inc.

Investors weren’t so sure. Trulia’s stock rose 8 percent in morning trading, but Zillow’s fell 5.9 percent.

Zillow is known for its “Zestimate” housing price estimate, and both Zillow and Trulia offer similar information like neighborhood school and crime reports and payment calculators.

Trulia shareholders will receive 0.444 shares of Zillow common stock for each share they hold, and will own approximately 33 percent of the combined company. Zillow Inc. shareholders will receive one comparable share of the combined company and own the other two-thirds of the business.

The combined company will keep both the Trulia and Zillow brands.

The companies said that there is limited consumer overlap of their brands, as about half of Trulia.com’s monthly visitors don’t visit Zillow.com.

Zillow, which is based in Seattle, had 83 million unique users across mobile and online in June. San Francisco-based Trulia had 54 million unique users across its websites and mobile apps the same month.

Trulia Inc. CEO Pete Flint will stay in his post and join the board of the combined business. He will report to Zillow CEO Spencer Rascoff. Another Trulia director will join the combined company’s board after the transaction is complete.

Both companies’ boards approved the deal. Both companies’ shareholders still must approve it. The transaction is targeted to close next year.

Shares of Zillow fell $8.28, or 5.2 percent, to $150.58 in morning trading. Shares of Trulia rose $4.46, or 7.9 percent, to $60.81 during midday trading.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Don’t Settle for Student Loans to Pay for Online Education

Online college programs are becoming a more popular choice for prospective students, with one study finding that more than 6 million students enrolled in at least one online course in fall 2015. The popularity of these courses can be attributed in part to their flexibility with working adults' schedules, students' ability to progress more quickly through online programs and, oftentimes, cheaper tuition. [See 10 low-cost online bachelor's programs for out-of-state students.]Online degrees can be beneficial to many college students, but some studies have shown online learners complete their programs at lower rates than students at traditional brick-and-mortar campuses. Individuals with student loans but no degree comprise two-thirds of defaulted borrowers. Though these numbers are not encouraging, just like for traditional programs, there are ways to reduce how much you'll need to borrow for an online program to ensure you won't become one of these statistics. 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If you're not working toward a credential, Pell Grants and work-study won't be option, but you may still be able to take advantage of private scholarships -- just be sure to read the eligibility criteria carefully. [Explore what to know about financial aid in online programs.]-- Pay as you go: One of the great benefits to enrolling online is the flexible schedule, which can allow you to complete your college coursework around your responsibilities. But prospective students often overlook using their part- or full-time job earnings as an option for paying for college. Almost 80 percent of college students in 2015 worked at least part time while attending classes, according to the National Center for Education Statistics. By budgeting and thinking strategically about your college costs, you can likely reduce your dependence on student loans by paying a portion out of pocket. 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