WASHINGTON – When car makers debut a new model, they usually try to get it out for all to see. But the latest unveiling by Mercedes-Benz does just the opposite – they tried to make the car invisible.

The German automaker is marketing their new F-Cell vehicle as so environmentally-friendly, it’s invisible to the environment.

To drive the point home, they covered the hydrogen-powered minivan with LED panels and then attached a DSLR to shoot video from the other side. The effect creates the illusion that the zero-emissions car is invisible.

Check out the car here:

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